It's a fluid concept that leaders have long struggled to understand and capitalize on
In astrophysics, dark matter is a material that makes up 83% of all matter in the universe—four times more common than regular matter. However, dark matter emits no light. It’s completely invisible to our eyes, our telescopes, and our machines. We only know that this influential matter exists by the effects it has on other, more visible objects, such as stars or planets. Speaking to HRD, Steve Sonnenberg, founder and CEO of Awardco, told us that he believes elusive employee engagement is the dark matter of the HR world.