Salary may be biggest draw, but it’s not what makes candidates hit 'apply'

The world of work is shifting. Will you get left behind?

Salary may be biggest draw, but it’s not what makes candidates hit 'apply'

The world of work is shifting. Where once the power lay securely in the hands of employers and their organizations, the sudden decline of unemployment rates in Canada means workers now call the shots.

As such, companies are recognizing the necessity of promoting a more inclusive and personalized benefits plan. Gone are the days of the ‘one size fits all’ approach to perks, where managers could roll out the same old and tired initiatives.

A new report from Glassdoor pinpointed the most important draws for employees and active jobseekers. Across the survey, candidates researching job adverts cited salary as the most critical drawing point, with benefits coming in a close second – 67% to 63%.

However, when it comes to applying for that role, the focus shifts from money to perks. When the report began to delve deeper into the singular draw ins of job offers, almost half (48%) of respondents admitted that benefits were the most important factor in applying for a job. This was followed by an easy commute (47%), high salary (46%), good work-life balance (43%), flexibility (41%), company culture (35%), organizational financial performance (26%) and familiarity with the brand (26%).

“Job seekers crave transparency on pay, not only to make an initial judgement about whether to consider applying for a job, but also to assess if an employer holds long term potential for them,” said Julie Coucoules, Glassdoor’s global head of talent acquisition.

“Quality candidates are typically well-researched and those that go beyond job ads and look for a richer set of background data that includes benefits and employee reviews, among other specific traits about an employer. This means that employers should make information available to job candidates proactively, or they risk missing out on quality candidates applying.”


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