'Manitoba offers more than a job—it's a better way of life for health-care professionals'
The Manitoba government has launched a new campaign to recruit health-care workers from the United States.
This marketing initiative aims to attract and hire health-care professionals from several American states.
The campaign highlights Manitoba’s inclusive health-care environment, the advantages of working within a public health system, and the opportunity to reside in an affordable province with vibrant communities, according to Uzoma Asagwara, Minister of Health, Seniors and Long-Term Care.
“Manitoba offers more than a job—it’s a better way of life for health-care professionals,” the government stated.
According to the provincial campaign, incoming health-care professionals will benefit from paid training and educational opportunities, along with comprehensive health, dental and wellness benefits, as well as maternity and paternity leave.
The campaign is targeting professionals in Michigan, Minnesota, North Dakota and South Dakota.
In May, Manitoba provided internationally trained nurses from the U.S. with access to an expedited pathway to migrating and practicing their profession in the province.
This followed targeted recruitment efforts in April aimed at attracting displaced researchers to Canada, following job cuts by the U.S. federal government at several institutions.
The provincial government is "rolling out the welcome mat" for US-trained doctors, nurses, and researchers affected by the cuts, said Asagwara, according to a CBC report in April. That came as the U.S.’s Health Secretary Robert F. Kennedy Jr. is aiming to cut 20,000 jobs at agencies like the Centers for Disease Control and Prevention (CDC), the National Institutes of Health (NIH) and the Food and Drug Administration (FDA).
Last year, the Manitoba government hired 138 physicians and 481 nurses from the US, it said.
“Manitoba offers a health-care system that puts patients first, with no insurance battles and no profit-driven mandates—just real medicine in a system that values both caregivers and patients,” said Asagwara. “It is crucial for those who may be considering Manitoba as their place of practice to know that we are committed to providing evidence-based health care, whether it’s women’s health, gender-affirming care or public health leadership.”
Asagwara also encouraged Manitobans to share the campaign with American family members working in health care.
Provinces like British Columbia and Prince Edward Island (P.E.I.) have also launched their own campaigns to attract internationally trained health-care professionals.
In March, the federal government announced it would be investing $14.3 million across four organizations through the Foreign Credential Recognition Program (FCRP) to relieve pressure on healthcare workers and address healthcare labour shortages.
