A new initiative is also launched to give applicants a taste of the McDonald's experience
McDonald's Canada has announced that it is opening its doors to 25,000 more employees in the next three months — right in the time for people coming out amid the busy summer season and easing COVID-19 restrictions.
"In the next three months between corporate-owned and independent franchised locations, we're growing restaurant teams across the country," Erin Moore, McDonald's Canada's national director, human resources, said in a statement.
"We're looking to hire crew members who want to build skills in a safe, fun, and inclusive environment," he added.
McDonald's Canada is one of the biggest employers across the country, with a survey from the company revealing that one-in-10 Canadians have worked for the food chain at some point in the past.
With such impact, Moore said that the company prides itself on offering employees the opportunity to learn important skills that they can use for the future.
"I believe working at a McDonald's restaurant can help prepare employees for future jobs in the workforce," he said.
A recent survey from the Angus Reid Forum testifies to this, as 60% of Canadians who previously worked for McDonald's revealed that they still use the skills they learned from the company.
'Crush the Rush Crew'
In a bid to lure in more applicants, McDonald's Canada will also be rolling out a new game called Crush the Rush Crew, which gives them a glimpse of what it feels like working for one of the biggest food chains in the world.
In the game, which was developed with Verizon, users get to experience filling orders at the drive-thru and interacting with their teammates in order to win.
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Rebecca Smart, Marketing Director, Brand Strategy, McDonald's Canada, described the game as "fast-paced" and focuses on the "importance of teamwork."
"Players get a feel for the hustle and bustle of the job while working alongside their virtual co-workers to solve problems and complete orders as they come in," said Smart.
Pandemic comeback
The opening for thousands of jobs in McDonald's came as the country sees easing restrictions against COVID-19, with a lot of employers seeking to bounce back from the losses it garnered due to pandemic curbs.
Dave Burchfield, McDonald's director of people strategy, previously spoke to HRD and talked about the lessons they learned from the pandemic.
"Since the pandemic, I'd say the biggest lesson we've learned in HR at McDonald's is the importance of meeting people where they are," said Burchfield.
"We need to recognise that our frontline people deserve to be in the loop and updated with any and all restaurant changes. And the investments we're making really reflect that. Right now, we're focused on technology – using that to improve the way we track and manage our employees, solicit input on new ideas, make it easier to schedule and swap shifts, and provide a digital community for employees to engage with their peers."
HRD is also thrilled to announce Burchfield will be a keynote at our upcoming HR Leaders Summit. Take a look at our exciting agenda here.
