Kaitlyn Apfelbeck of Voices.com is part of Human Resources Director Canada's Hot List 2018
Director of HR
Since 2014, Kaitlyn Apfelbeck has brought impressive knowledge and leadership to Voices.com, a company that connects businesses to voice-over actors and artists. In the past 12 months alone, Apfelbeck has been promoted to HR director, joined the executive team and participated in the raising of venture capital, which resulted in an $18 million investment from Morgan Stanley Expansion Capital in June 2017.
As director of HR, Apfelbeck specializes in team management, full-cycle recruitment, strategic planning, coaching and mentoring, as well as legislation compliance. Given that one of Voices.com’s aims is to revolutionize a 100-year-old industry, the biggest challenge for Apfelbeck is to ensure that all team members remain focused on the key goals and big picture in order to implement the aggressive growth plan that has been mapped out for the next few years. As such, change management will continue to be a key focus for the HR team. “The main challenge we’ve faced through the years is entering – and becoming a leader in – a market made up of professionals who are accustomed to the traditional way of doing things,” Apfelbeck says.