Lighter Side: the weird and wonderful ways to sign off

From cute and quirky to the downright bizarre, we’ve all seen our fair share of strange sign offs – but are you leaving a bad impression at the bottom of your email?

Lighter Side: the weird and wonderful ways to sign off
From cute and quirky to the downright bizarre, we’ve all seen our fair share of strange sign offs – but are you leaving a bad impression at the bottom of your email? Corporate consultant Sue Jacques, otherwise known as The Civility CEO, says there’s one easy acronym to keep you right.

SIGN

S stands for something simple,” explains Jacques. “Keep it simple. It does not have to be sophisticated.”

Jacques advises staying away from anything elaborate, like personal or philosophical quotes. “It’s a very personal statement and we have to be very mindful of the corporate brand that we are being paid to represent,” says Jacques.

I is for informative – what’s important in a sign off is that it is informative. That it gives people contact information or links or whatever it is that will help people communicate with us.”

G for gracious - gracious is how we choose to sign off – whatever you choose, make it gracious.” Whether its best, regards or sincerely – as long as it’s gracious you can’t go wrong.

N is for neutral – that’s where things like Namaste and peace and peace out come in because they’re not entirely neutral.”

There are, of course exceptions. “If you have a yoga studio or a meditation practice that’s different,” concedes Jacques, “that would make sense but if you’re an executive in a c-suite position and you’re signing your emails off with Namaste, it might not be the most professional choice.”

Corporate communications

According to Jacques, in addition to the all-important SIGN acronym, there are three things to be mindful of when you’re considering corporate communication:
  1. The corporate brand that you are being paid to represent.
  2. Your professional or industry brand.
  3. Your personal brand.
Make sure there isn’t a disconnect between the three and make sure your sign-off aligns with image you intend to portray, or you could be leaving business contacts with a bad taste in their mouth.

“It’s important to note that it sticks in our mind when we get a strange sign-off because it’s the last thing we see. It’s the last thing we read and we can forget everything that we read previously despite its importance.

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