Changes include elimination of 9% of salaried positions
Molson Coors Beverage Company has announced a sweeping reorganization of its Americas business, aiming to streamline operations and accelerate growth.
The restructuring will see the elimination of around 400 salaried positions by the end of 2025, representing about 9% of the company’s salaried workforce in the region.
This move includes not only current employees but also open roles that have remained unfilled due to earlier prioritization efforts, as well as positions impacted by voluntary severance packages.
‘Transformation journey’ at Molson Coors
Molson Coors said the changes are part of a broader strategy to create a more nimble organization capable of reinvesting in its core business and driving future expansion.
“We’ve made progress on our transformation journey, but given the environment, we must transform even faster. To win with our customers and consumers and return to growth, we must move with urgency and make bolder decisions,” said President and CEO Rahul Goyal in a release.
“We are moving quickly and intentionally on a long-term, achievable strategy that continues our journey to become a total beverage company and that we believe puts us on the path to sustainable growth. We look forward to sharing more detail on this strategy in the coming months.”
Molson Coors expects to incur one-time charges of $35 million to $50 million related to the restructuring, primarily for cash severance and post-employment benefits. Most of these costs will be recognized in the fourth quarter of 2025, with payments expected to be distributed over the following year.
The final amount will depend on the choices made by affected employees.
“These are never easy decisions, and I am grateful to those who will be departing for their many contributions and to those who will continue to guide us on our journey toward growth,” Rahul added.
Beer brands, adjacent categories
The company’s restructuring is designed to direct more resources toward its customers and consumers, with a renewed focus on both its established beer brands and its ventures into adjacent product categories. These include premium mixers, non-alcoholic drinks, and energy beverages.
Molson Coors has a brewing legacy spanning over 200 years, producing brands such as Coors Light, Miller Lite, Molson Canadian, and Carling. The company’s portfolio also includes premium offerings like Madrí Excepcional and Blue Moon Belgian White, as well as value brands such as Miller High Life.
In recent years, Molson Coors has diversified beyond beer, adding flavored beverages, spirits, and non-alcoholic options to its lineup. The company also partners with brands like Simply Spiked, ZOA Energy, and Fever-Tree.
‘Next chapter of growth’ with new CEO
The restructuring follows the appointment of Goyal, formerly the current chief strategy officer, as new president and CEO, effective Oct. 1, 2025.
Goyal, who joined Molson Coors in 2001, has held key executive roles in IT, finance, and strategy, and played a pivotal role in expanding the company’s portfolio and forging major partnerships, including with The Coca-Cola Company and Fever-Tree, said the company. He also led acquisitions such as ZOA and Naked Life.
“After conducting an extensive and thorough CEO succession process that included evaluating internal and external candidates, it was clear that Rahul brought the right experience and vision that we believe is needed to drive the next phase of growth for Molson Coors,” said Board Chair David Coors.
Goyal expressed his excitement for the new role, stating, “I am honored to take on the CEO role and lead this company towards its next chapter of growth.”
