'These uniforms embrace the diverse needs of WestJet's frontline staff'
Canadian airline WestJet has debuted a new set of uniforms for its frontline team members, a collection that the carrier described as gender neutral and body inclusive.
According to WestJet, The Lakes and Rocky Mountain collections further the company's goal of unchaining from gender norms by providing employees with uniforms that are authentic and comfortable to them.
The new uniforms feature the company's iconic teal colour, as well as redesigned name tags that allow space for employees' preferred pronouns.
Leah McDonald, WestJet, Director, Training and Uniforms, said it was integral for the company to create a product that best reflects their company's diverse workforce.
"This journey began four years ago and throughout the process, inclusivity has led our design and development. These uniforms were created for all bodies, allowing each of our frontline team members to proudly wear something that reflects their individual style, identity, and authentic self," said McDonald in a statement.
The new uniforms were conceptualised by international designer Juli Grbac and produced by Unisync.
"After significant designing, testing, and feedback, these uniforms embrace the diverse needs of WestJet's frontline staff and provide a look that will stand the test of time that can be worn with confidence," said Grbac in a statement.
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WestJet marked the debut of the new uniforms on a special runway at the YYC Calgary International Airport on Wednesday.
"The launch of our new uniforms is not only representative of WestJet's brand and inclusive culture, but of the incredible WestJetters who make up our unique identity," said Diederik Pen, WestJet Chief Operating Officer, in a statement.
"Our new uniform collection has gone through design refinement and extensive wear-testing, and I am so proud to stand alongside the many dedicated WestJetters who brought this uniform collection to life as we celebrate this milestone and look forward to a bright future ahead."
In addition to the new uniforms, the company announced that it updated its tattoo policy to allow frontline staff to showcase visible tattoos while wearing their uniforms.
Jodi Tamuyao, WestJet Encore, Cabin Crew Member, welcomed the new uniforms for staff.
"As a queer identifying person, having options on what I can wear at work, means a lot. When you look good, you feel better and when you feel better, you perform at your best," said Tamuyao.
