Jomana Elwenni

Rising Stars 2019

National HR manager

Orangetheory Fitness Canada

Jomana Elwenni began her HR career by juggling a full-time HR assistant role for hospitality company Delaware North with the final semester of her bachelor of commerce degree. Within a year, she had been promoted to HR generalist and then HR manager, managing Delaware North’s contracts with the San Diego Chargers and Ottawa International Airport. Elwenni went on to become HR manager of World Health Edmonton, Tru Ride Spin Studio and Fresh Fit Foods, then added overseeing corporate studios for Orangetheory Fitness Canada to her list of responsibilities as the brand was beginning to expand across Canada. Her work in managing HR for four brands that were all in different stages of their development led Elwenni to be named a Rising Star by CPHR Alberta in 2018.

During her time with Orangetheory, Elwenni has spearheaded multiple initiatives, including a creative onboarding program that gives candidates an engaging brand experience, a talent recruitment strategy that positions the company as a talent magnet, a unique performance management system, and an internal professional development program for managers and key leaders. She also played a critical role in the mass restructuring of World Health Edmonton during Alberta’s economic downturn, which resulted in zero layoffs, improved employee morale and increased engagement.

“She is an innovative HR leader, consistently uncovering first-of-its-kind solutions to emerging business challenges and disrupting the status quo,” says Tamera Rude, general manager at World Health Edmonton. “She has made a tremendous impact and built a strong HR reputation and presence in a short amount of time.”