Google’s Twitter gaffe sums up gender issue

The tech giant’s failed attempt to “celebrate women” perfectly illustrates an ongoing problem pervading the industry.

Google’s Twitter gaffe sums up gender issue
“Wait, is that real? It has got to be satire. They can’t be that stupid. Can they?” – Those are the words of one shocked Twitter user who came across Google’s failed attempt at “celebrating women.”

The tech giant – along with other industry big hitters – is known for having a predominantly male workforce and while the company has invested heavily in improving the current status quo, Google’s latest attempt was somewhat of a misjudgement.

To promote its current “Women in Computing” campaign, Google tweeted a blogpost about Yossi Matias – an engineer who is “passionate about supporting women in tech.”

  The post explains that Matias – alongside two female colleagues – is part of a program that visits schools and “encourages high school girls to select computer science and math in their high school studies.”

Unsurprisingly, many people were quick to point out that may have been a better man – or rather woman – for the job.




More like this:

Disability audits likely for Ontario employers

Major broadcaster’s recruitment video criticized

Downsizing with dignity: questions HR must address

Free newsletter

Our daily newsletter is FREE and keeps you up-to-date with the world of HR. Please complete the form below and click on subscribe for daily newsletters from HRD Canada.

Recent articles & video

How can HR build resilience in the workplace?

CEO apologises for seemingly echoing Nazi slogan

Hungry for innovation? Foster equality in the workplace

HRD launches game-changing website redesign

Most Read Articles

Another termination clause bites the dust in superior court

What does an exceptional leader look like?

Why creating a psychologically healthy and safe workplace is crucial