Westland Insurance started as a single property and casualty brokerage in Ladner, British Columbia, in 1980. Since 2012, it has completed more than 100 acquisitions, including a record 30 in one year. Today, Westland Benefits is the company's unified national brand for group health, retirement, digital health, and virtual care. It serves hundreds of thousands of clients across more than 250 locations, from British Columbia to every Atlantic province.
Westland Insurance was founded by Jeff Wubs in 1980 as a single-office property and casualty brokerage in Ladner, British Columbia. Now headquartered in Surrey, British Columbia, the company has completed more than 100 acquisitions since 2012, reaching a record 30 in a single year. Its strategy has been consistent: identify well-run local and regional brokerages, preserve their community relationships and local expertise, and give them access to national carrier relationships and back-office scale. Westland now operates more than 250 locations, employs over 3,000 people, and serves hundreds of thousands of individual, commercial, and benefits clients coast to coast. EVP of distribution Tim Mackie has argued that "stronger mental health benefits produce stronger workplaces," a view that ties Westland's growth directly to the quality of what it delivers to clients.
Westland Benefits emerged from a deliberate push to give clients a single local partner for every line of business. Moving into group benefits, retirement, and wealth advisory meant Westland could grow alongside clients, whether a small business adding its first group plan or a long-time policyholder planning for retirement. In April 2025, Westland launched Westland Benefits as a unified national brand, bringing together acquisitions including Dupuis Langen and Montridge Advisory Group under one advisory platform. Director of health for Eastern Canada Lucy Van Scheltinga joined in early 2026, adding dedicated regional leadership across Ontario and the Atlantic provinces. Van Scheltinga has written that "unmanaged symptoms cost Canadian employers hundreds of millions in lost productivity annually," underscoring why specialized benefits expertise matters across every region Westland serves.
Westland Benefits works with four digital health partners to deliver virtual care across Canadian workforces. Maple Virtual Health and Advica provide on-demand virtual care; Noojimo delivers Indigenous-focused wellness support; and Careplicity offers executive and premier health management through its Premier Health Program. Westland Benefits advisors work with each organization to identify the right combination of these partners for its specific workforce, then build those tools directly into the broader benefits structure. EVP of distribution Tim Mackie has stated that "stronger mental health benefits produce stronger workplaces," which shapes how Westland structures digital offerings around actual population health needs rather than generic plan templates. Most partners also offer mobile applications, giving employees direct access to healthcare services and virtual appointments at any time.
Westland Benefits has built its advisory model around specific, underserved population health needs rather than standard plan categories. Director of health, Eastern Canada, Lucy Van Scheltinga has written about closing the gap in menopause-related benefits coverage, arguing that "unmanaged symptoms cost Canadian employers hundreds of millions in lost productivity annually." Tim Mackie has made a parallel case for men's mental health, stating that "stronger mental health benefits produce stronger workplaces." These are not abstract positions: they directly shape how Westland designs plans and selects coverage categories. Its core benefits offering includes group life and disability, Health Care Spending Accounts, Wellness Spending Accounts, and expanded mental health support, all selected to match the actual health challenges a given workforce faces.
Virtual care solutions from Westland Benefits are built directly into existing group benefits plans, complementing extended health, dental, and wellness programs within a single package. Advisors work with each organization to select the most appropriate combination of virtual care partners for its workforce, then incorporate those tools into the broader benefits structure rather than offering them as standalone add-ons. Clients receive ongoing support from a dedicated Westland Benefits advisor covering plan administration, renewals, and employee communications. The goal, as Westland has stated, is a benefits experience "employees genuinely engage with, and that employers can be proud of." Digital enrollment and communication tools are part of that package, making plans easier to access and encouraging employees to use coverage that is available to them.
After a plan launches, clients receive ongoing guidance from a dedicated Westland Benefits advisor covering plan administration, renewals, and employee communications. This continued support is designed to keep benefits programs effective as organizations and their workforces change. Most digital health partners within the Westland Benefits ecosystem also offer mobile applications that give employees direct access to healthcare services, wellness resources, and virtual appointments. Lucy Van Scheltinga joined as director, health, Westland Benefits, Eastern Canada, in early 2026, adding dedicated regional leadership to ensure clients in Ontario and the Atlantic provinces receive the same standard of service as those in Western Canada. Van Scheltinga has written that "unmanaged symptoms cost Canadian employers hundreds of millions in lost productivity annually," making post-launch engagement central to Westland's service model.
Westland Benefits operates nationally across British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and every Atlantic province. The benefits division is headquartered at 13900 Maycrest Way, Richmond, BC, and can be reached at 1 604 270 1142 or [email protected]. Its 2026 acquisitions include British Columbia-based Synchronized Employee Benefits Corporation, acquired in April 2026, along with new teams added in Ontario and Manitoba. That growth follows the same acquisition logic Westland has applied since 2012: bring in well-run operations, maintain local expertise, and connect them to national resources. Tim Mackie has argued that "stronger mental health benefits produce stronger workplaces," which remains Westland Benefits' operating premise as it continues expanding its national advisory platform.