Singapore jobseekers may forgo applying for a role at your company due to this crucial issue
Singapore employers stand to lose three in five jobseekers due to a lack of company presence online.
A survey by Indeed found that 57% of jobseekers would not apply for a role at a company if no information about the company’s reputation as an employer was available online.
The findings highlight the importance of transparency for jobseekers in an increasingly competitive recruitment landscape. With over half (54%) of workers stating that they would automatically distrust a company if there was no information about it online, businesses that don’t build and showcase strong employer brands online risk losing talent to other companies that do.
According to the study, nine in 10 workers said that if they were considering a new job opportunity, insight into a prospective employer’s reputation would be important.
Over eight in 10 think it’s important to have access to current/up-to-date information about a company.
Also, more than half (52%) said that online company reviews by current and former employees is one of the most important factors when deciding whether to apply for a role.
Additionally, over a third of jobseekers (34%) stated that the main reason why they would read reviews about a company is because they want to make an informed decision about working there.
And if employers received negative reviews online, almost half of workers (48%) said that their perception of the company would become somewhat more positive if that employer responds to the review, rather than ignore or deny it.
“In this age of radical transparency, companies can no longer shy away from having an online presence,” said Paul Wolfe, Senior Vice-President of Human Resources at Indeed.
“Jobseekers are keen on finding out what it’s like to work for a company before they even apply for the position and are utilising online channels such as social media platforms and peer reviews to do so.
“To stay ahead of the curve, companies must find ways to present their brand’s story and personality with panache.”