Community driven employees: Engagement through philanthropy

by Cameron Edmond01 Jul 2013

Employees who are involved in “workplace giving” programs are more engaged and prouder of their employer, new research from The Australian Charities Fund has revealed.

Workplace giving ranges in format, and includes payroll giving, employers matching donations, workplace funding and employer grants.

The research showed more than 3000 employers have enabled workplace giving programs. However, of the 4000+ employees surveyed from these companies, only 34% were involved in these programs while 61% expressed interest in becoming involved.

The study found a further eight million employees do not have access to workplace giving through their current employer.

The study found allowing workplace giving generated more engagement in the workplace, correlating an increase in productivity. It also revealed those interested in workplace giving held the importance of their organisation’s image, as well as its community involvement, in high regard.

The positive impacts on employee morale and organisational culture were highlighted in the study as direct consequences of employee giving programs.

Outside of direct business benefits, the study found enabling workplace giving resulted in participating employees becoming more charitable overall. “This creates more new money for charity,” Edward Kerr, CEO of The Australian Charities Fund, said.

The study found the highest-ranking forms of workplace giving were (in order): payroll giving, which is having part of an employee’s pay directly transferred to a charity; community partnerships; disaster appeals and volunteering time.

Does your organisation implement workplace giving? Do you feel it is a good way to drive employee engagement and give back to the community? Let us know your thoughts.


  • by Tim Ryan 2/07/2013 1:21:14 AM

    Great to see a boost in engagement correlated with workplace giving programs. We recently tested out a new charitable giving award option within our catalogue of redeemable employee awards. The award was a $10 gift card to be applied toward Moore, Oklahoma relief efforts following some massive tornadoes in May. Redemptions for the gift cards have exceeded all our expectations. It really does feel good to pay it forward and employees seem to appreciate opportunities to give back through their workplace. Thanks for the great post.

    Tim Ryan

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