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Social media useless in landing a job

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HC Online | 29 Apr 2013, 12:00 AM Agree 0
When asked to explain the purpose of maintaining a LinkedIn profile, a new survey of Australian executives has found that while social media extends their networks, it doesn’t land them jobs.
  • Greg Weiss | 06 May 2013, 10:03 AM Agree 0
    LinkedIn is not just about getting a job. It's about having a credible LinkedIn profile so you project who you are and what you stand for in the way you want to be seen. LinkedIn is one projection of your personal brand.
    If you take the premise that 'I Google you and you Google me', then it's critical to:
    1. have a LinkedIn profile and
    2. properly populate it and keep it active profile.
    Why? Google's algorithm ranks LinkedIn profiles highly. This means that one of the first impressions you likely make online is via your LinkedIn profile.
    In helping many executives improve their personal brand, I found they have a poorly structured and populated LinkedIn profile - as well a reasonably inactive one.

    On the recruitment angle mentioned in the article: I know of at least one company that successfully used the LinkedIn Recruitment package to hire an Executive, saving about $250,000 from the traditional approach of using a Search firm for the same amount of money.
    Social media and in particular LinkedIn is a game changer. This is the way of the future.
    If the percentage that the survey asserts is low now, then this will grow as more companies realise the recruitment market has changed in favour of using tools like LinkedIn.

    You can read about the cost savings also and more about this how the company saved money and what to do with your own LinkedIn profile here:
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