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Corporate Australia missing the CSR mark

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HC Online | 01 Dec 2011, 12:00 AM Agree 0
Despite the growing investment in Corporate Social Responsibility (CSR) endeavours by organisations, a new report has revealed that many are failing to engage their staff.
  • Kym McInerney | 01 Dec 2011, 04:14 PM Agree 0
    CSR is perhaps the one key differentiating point between brands from both the consumer and staff attraction/retention points of view. CSR strategies and initatives that engage stakeholders and staff can only benefit but unfortunately, many businesses see this as a cost rather than an opportunity. Here's to a broader adjustment of thinking away from one dimensional bottom line accounting to triple bottom line accountability!
    Kym is CEO of Quantumpeople, a Melbourne-based recruitment and HROD practice with a passion for CSR.
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