Having a mutual sense of trust between employers and their staff has always been a critical component of HR – but in today’s technologically advanced world of work, it could be make or break for your organisation’s reputation.
Today’s world is edging ever-closer to the virtual – and the world of work is no exception.
According to one expert, this puts organisations in a vulnerable position: one where workers can tarnish their company’s employer brand with a simple click of a button.
HC previously reported that former PayPal director of strategy Rakesh Agrawal was sacked after his highly publicised online tirade aimed at a colleague.
Agrawal notoriously referred to one colleague as a “useless middle manager” and a “piece of ****”, which ultimately led to PayPal issuing a statement via Twitter.
“Rakesh Agrawal is no longer with the company,” the tweet read. “Treat everyone with respect. No excuses. PayPal has zero tolerance.”
But are there any steps employers can take as a form of preventative action?
“It’s perhaps more important than ever to establish a mutual trust between employers and employees,” Susan Howse, GM of ManPower Group Solution, told HC. “Many corporations are not necessarily prepared and ready to manage what could happen if they don’t have this situation of trust with staff – or perhaps they are unaware of the key steps they should be taking to build this in the company culture.”
According to Howse, social media has increased the need for this reliability in employees.
“Social media is a vessel,” she told HC. “It provides people with an opportunity to speak out about anything, particularly in the heat of the moment.”
Howse outlined the following steps for establishing a sense of trust: