COVID-19 is stressful - supporting working parents shouldn’t be

All employees will receive the same level of assistance across the three international-based offices

COVID-19 is stressful - supporting working parents shouldn’t be

The need to provide additional parental support for employees has been reinforced, with Culture Amp extending its resources through parental engagement portal Circle In.

Over 400 Culture Amp staff from across the globe will now have 24/7 access to Circle In’s online parenting portal which provides working parents and carers with resources and tools to stay connected with their workplace and feel a greater sense of support.

The extension of Culture Amp’s parental support will ensure all employees receive the same level of assistance and resources across its three international-based offices, regardless of geography or gender.

The need to increase parental support for employees validates the findings of a recent survey conducted by Beam Australia and Circle In which found that 72 per cent of working parents claim their company should be doing more to support them through parental leave and returning to work.

Read more: Maternity perks may cost 1.8 million Indian women their jobs

With a significant portion of the Culture Amp workforce having some form of caregiving responsibility, Culture Amp People Operations Director Kath Rau, said she hopes the additional support will complement the existing parental polices on offer and show working parents that they are well supported, regardless of where they are based.

“As a global company, we wanted to create a meaningful and consistent experience (for working parents and carers) no matter where they are in the world,” she said.

“Circle In will help us provide a place dedicated to productivity, wellbeing and connection for our working parents and caregivers, which we hope will give them a sense of being in it together and the strong message of ‘you’ve got this’.”

Read more: Maternity leave to be extended for unmarried women

Moreover, Circle In co-founder Jodi Geddes said the need for organisations to provide additional support for employees and invest in families has never been greater.

“We know how devastating the impact COVID-19 has had on the economy, wider community and in particular families, so the need for businesses to increase their support for employees has never been more vital,” said Geddes.

“COVID-19 is stressful, but supporting working parents shouldn’t be.”

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