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What's in a name? Why your employer brand still matters

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HC Online | 08 Apr 2009, 12:00 AM Agree 0
In times of economic growth, employer branding assumes that all employees are discriminating consumers, to be engaged, won over and retained by employers. Iain Hopkins asks whether the employer brand still has a role in tough times
  • Dianne Jacobs, The Talent Advisors | 09 Apr 2009, 11:14 AM Agree 0
    Wanting to be associated with a strong brand, high-impact talent also looks for companies with reputations to identify and develop leaders as this personally impacts on their individual growth and promotion prospects.

    Leadership matters and so does a sustainable leadership brand that is valued by the marketplace – and the people within.
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