Why employees must be recognised for promoting company values

Only 22% of employees feel completely informed about the values of the organisation they work for

Why employees must be recognised for promoting company values
Recognising employees when they demonstrate a company’s purpose, mission and values is a "must and not a nice-to-have", according to Kylie Green, Director of Consultancy, at Reward Gateway.

Green’s comments come following a new study from Reward Gateway, which surveyed 500 workers and 250 senior decision makers across Australia.

It revealed that only 16% of employees feel completely informed about their employer’s corporate mission, and only 22% of employees feel completely informed about the values of the organisation they work for.

These stats are problematic when you consider that 91% of employers say it’s critical to the success of their business that employees understand their mission.

Recognition is one of the key drivers needed to ingrain employees with a company’s values and corporate mission, however, 42% of employees don’t agree that their employer recognises them when they demonstrate the values their company cares about.

Reward Gateway’s previous research, undertaken in 2017, also uncovered that 66% of employees would rather work for a company with a culture where they received recognition over a higher salary job where they didn’t get any recognition.

Furthermore, the study has found a break down of communication and trust between employee and their employers. The vast majority (88%) of senior decision makers said that their organisation is transparent with employees about how they plan to achieve the company mission.

However, only 21% of employees said they strongly agree that they trust their employer to communicate information openly and honestly.

Moreover, 90% of employees who said they are likely to recommend their employer to a friend or peer as a place to work also agree that their employer is transparent about how the company plans to achieve its mission and 84% agree that their employer recognises them when they demonstrate the values their company cares about most.

‘To help our clients create a more engaged workforce, we’ve enhanced our Employee Engagement Platform to help employers better communicate their purpose, mission and values in a more simple, transparent way, that seamlessly integrates and amplifies moments of employee recognition,” concluded Green.


Related stories:
Five ways HR directors can empower their teams
Inside an award-winning recognition program
Tips for becoming employer of choice in 2018

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