The two sentences missing from most job ads

Looking to write better job ads? Then there are two lines you should consider including according to one marketer.

The two sentences missing from most job ads
Is HR missing an opportunity to “sell” their jobs to the right candidates?
 
That’s the suggestion from marketer and author Seth Godin, whose latest blog was titled “The two magical sentences missing from most job ads”.
 
Godin said employers looking to build a unique culture should consider an invitation along the lines of “If you're not looking for a job, this might just be the job for you.” He also suggested that companies should be comfortable saying “This might not be a good fit for you” rather than trying to create a one-size-fits-all culture.
 
“Most jobs seek the low bidder, the person desperate enough to work cheap, or to sign up right now, and most jobs stress that 'this is a great place to work' (implying 'great for everyone.'),” Godin said. “ ‘Who's available?’ is not a good selection driver for work or for life.”
 
Godin said the flipside was that sometimes HR was so specific in their requirements that no one would fit the role.
 
“If you can't think of a single individual that you've worked with over your entire career that would be the perfect fit for this job--and work on the terms you're prepared to offer--there's something wrong with the job you hope to fill,” he said. “Wishing is not a strategy.”

Free newsletter

Our daily newsletter is FREE and keeps you up-to-date with the world of HR. Please complete the form below and click on subscribe for daily newsletters from HRD New Zealand.

Recent articles & video

How to offer a stellar employee recognition program

Insights from an award-winning HR leader

Is your organization making this killer diversity mistake?

'It starts with people and it ends with people'

Most Read Articles

How to handle a toxic boss

‘Diversity cannot thrive without a culture of inclusion’

Company fined $250K after fatal incident