An increasing number of New Zealand workers expect their ideal employer to come knocking, rather than the other way around. HRM looks at how to deal with these passive recruits.
According to recruiting experts Hays, almost half of New Zealanders are open to a new job, but are not actively looking for one.
“Social media has given professionals an opportunity to share their profile online with a global audience,” says Jason Walker, managing director of Hays in New Zealand.
“But that doesn’t mean hiring employers will always search you out. While we’ve all heard of colleagues or friends who have been contacted by a potential employer, this is not the norm for the majority of jobs.
“Instead, jobseekers need to be more proactive. If they want a new job, the old rules still apply – update your resume as well as your social media profile, engage a recruiter and apply for suitable opportunities. Be proactive to advance your career.”
Statistics from Trademe showed that while 62% of Kiwis were open to new opportunities, 49% were not actively looking, but were instead passively keeping an eye on the job market.
So how can HR find these potentially talented, passive candidates?
- Being aware of internet users who view your company’s LinkedIn profile, but do not apply or try to make contact with you. These individuals may be interested in some of the positions listed, and would accept a position if offered
- Creating social media accounts to target college students and jobseekers
- Allowing candidates to apply directly from mobile devices and smartphones, without downloading a new app. The application process should be easy and accessible enough to be completed on the run
- Looking for Twitter users who actively and expertly engage on topics related to your company’s objectives. A Twitter dialogue with these high-potential individuals could open the door to qualified employees as new positions become available