New Zealand’s most attractive employers revealed

A repeat winner took the top spot thanks to its positive atmosphere and stellar reputation.

New Zealand’s most attractive employers revealed

New Zealand’s most attractive employers were announced at the annual Randstad Awards last night with a repeat winner taking out the top spot once again.

The awards, which recognize organizations with the most attractive employer branding, have been running since 2010 – this year, national airline Air New Zealand was crowned the overall winner.

“It’s fantastic to see Air New Zealand back in the winner’s circle and recognised as one of the country’s top employers,” said Brien Keegan, country manager of Randstad New Zealand.

More than 4,200 working age New Zealanders were surveyed as part of the awards research with over 60 per cent indicating a desire to work for Air New Zealand. Respondents also rated the airline highly as an employer with a “very good reputation” which offers a “pleasant working atmosphere.”

The major airline was one of the first companies worldwide to win three consecutive Randstad awards – in 2011, 2012 and 2013 – and is also a member of Randstad’s Global Hall of Fame, joined by the likes of Singapore Airlines, Mercedes Benz and Microsoft.

“This result shows just what an employer brand powerhouse Air New Zealand really is,” said Keegan.

Last year’s winner, The Department of Conversation (DOC) dropped down to second place with New Zealand Customs Service coming in at third and TVNZ fourth.

Interestingly, five of the top 10 most attractive organisations are from the education sector – The University of Auckland in 5th, Victoria University of Wellington in 6th, University of Otago in 7th place, AUT University in 8th and UNITEC Institute of Technology in 9th place.

In addition, the annual Randstad employer branding research revealed that 39.18 per cent of respondents would like to work in the education and training services sector, making it the most attractive sector in New Zealand.

“When you look at the research, the education sector rates highly in almost all factors that employees take into consideration when choosing their next employer,” said Keegan.

New Zealand’s top 20 most attractive employers were named as:

  1. Air New Zealand
  2. The Department of Conservation
  3. The New Zealand Customs Service
  4. TVNZ
  5. The University of Auckland
  6. Victoria University of Wellington
  7. The University of Otago
  8. AUT University
  9. UNITEC Institute of Technology
  10. House of Travel
  11. The University of Canterbury
  12. ASB
  13. IBM
  14. Millenium
  15. Spark NZ
  16. Fisher & Paykel Healthcare
  17. Massey University
  18. Kiwibank
  19. DIA
  20. MBIE


New Zealand’s most attractive sectors were named as:

  1. Education and training services
  2. Professional services
  3. Media
  4. IT and telecommunications
  5. FMCG
  6. Public sector
  7. Banking and financial services
  8. Transport and logistics
  9. Wholesale and retail trade
  10. Healthcare

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