Lighter side: Grocery chain’s internal memo goes viral

An international grocery chain has accidentally posted an internal memo in a very public place.

Lighter side: Grocery chain’s internal memo goes viral
Well, this is a little embarrassing.
UK grocery chain Sainsbury’s has accidentally placed a private internal marketing memo in a very public place: hanging up in the front window for all customers to see.
“Let’s encourage every customer to spend an additional 50p during each shopping trip between now and year-end,” the poster, meant for internal staff only, reads.
Eagle-eyed TV freelancer Chris Dodd spotted the poster for the ‘Fifty Pence Challenge’, and posted a photo to Twitter, tagging Sainsbury’s and saying, “Not sure this is supposed to be in your window.”
Sainsbury’s attempted to defuse the situation by tweeting back, “Yeah, I don’t think so either. Which store was this? I’ll give them a call. Ross.”
The situation quickly gathered steam on social media, with the hashtag #50pChallenge taking off as the poster went viral.
Discount supermarket chain Lidl piggybacked off the hype be releasing their own poster, which read, “Let’s encourage every one of our lovely customers to save as many 50ps as possible.”
The timing isn’t ideal for Sainsbury’s, which is facing a “perfect storm” of problems, including a recent slump in sales, according to CEO Mike Coupe.
“It’s the most challenging I’ve ever seen the market in my 30 years in retail,” Coupe said.
You might also like:
Lighter side: Hilarious on-the-job fails 
Lighter side: “F- it, I quit”: TV reporter’s dramatic goodbye 
Lighter side: Graduate channels David Brent 

Free newsletter

Our daily newsletter is FREE and keeps you up-to-date with the world of HR. Please complete the form below and click on subscribe for daily newsletters from HRD New Zealand.

Recent articles & video

How to build a succession plan

Are you an innovative HR team

What do employers really think of job hoppers?

Exclusive feature: The New Way to Experience HR

Most Read Articles

When can interns sue for minimum wage payment?

What does cannabis legalisation mean for employers?

Inside WPP AUNZ’s parental leave policy