Google’s Twitter gaffe sums up gender issue

The tech giant’s failed attempt to 'celebrate women' perfectly illustrates an ongoing problem pervading the industry.

Google’s Twitter gaffe sums up gender issue
“Wait, is that real? It has got to be satire. They can’t be that stupid. Can they?” – Those are the words of one shocked Twitter user who came across Google’s failed attempt at “celebrating women.”

The tech giant – along with other industry big hitters – is known for having a predominantly male workforce and while the company has invested heavily in improving the current status quo, Google’s latest attempt was somewhat of a misjudgement.

To promote its current “Women in Computing” campaign, Google tweeted a blogpost about Yossi Matias – an engineer who is “passionate about supporting women in tech.”
  The post explains that Matias – alongside two female colleagues – is part of a program that visits schools and “encourages high school girls to select computer science and math in their high school studies.”

Unsurprisingly, many people were quick to point out that may have been a better man – or rather woman – for the job.
     

Free newsletter

Our daily newsletter is FREE and keeps you up-to-date with the world of HR. Please complete the form below and click on subscribe for daily newsletters from HRD New Zealand.

Recent articles & video

How to handle a toxic, yet talented, employee

Why do many senior managers distrust big data?

The enigma of employee satisfaction

Google activists point to 'hostile' work environment after walkout

Most Read Articles

How to offer a stellar employee recognition program

How to handle a toxic, yet talented, employee

Religion, rugby and contracts