Community driven employees: Engagement through philanthropy

New research reveals how philanthropy can improve your workforce.

Community driven employees: Engagement through philanthropy

Employees who are involved in “workplace giving” programs are more engaged and prouder of their employer, new research from The Australian Charities Fund has revealed.

Workplace giving ranges in format, and includes payroll giving, employers matching donations, workplace funding and employer grants.

The research showed more than 3000 employers have enabled workplace giving programs. However, of the 4000+ employees surveyed from these companies, only 34% were involved in these programs while 61% expressed interest in becoming involved.

The study found a further eight million employees do not have access to workplace giving through their current employer.

The study found allowing workplace giving generated more engagement in the workplace, correlating an increase in productivity. It also revealed those interested in workplace giving held the importance of their organisation’s image, as well as its community involvement, in high regard.

The positive impacts on employee morale and organisational culture were highlighted in the study as direct consequences of employee giving programs.

Outside of direct business benefits, the study found enabling workplace giving resulted in participating employees becoming more charitable overall. “This creates more new money for charity,” Edward Kerr, CEO of The Australian Charities Fund, said.

The study found the highest-ranking forms of workplace giving were (in order): payroll giving, which is having part of an employee’s pay directly transferred to a charity; community partnerships; disaster appeals and volunteering time.

Free newsletter

Our daily newsletter is FREE and keeps you up-to-date with the world of HR. Please complete the form below and click on subscribe for daily newsletters from HRD New Zealand.

Recent articles & video

How to offer a stellar employee recognition program

Insights from an award-winning HR leader

Is your organization making this killer diversity mistake?

'It starts with people and it ends with people'

Most Read Articles

Company fined $250K after fatal incident

Is your organization making this killer diversity mistake?

How to offer a stellar employee recognition program