Fun Friday: Your next star employee is on TikTok

A new recruitment tool offers a treasure trove of talent

Fun Friday: Your next star employee is on TikTok

Move over, LinkedIn. The professional networking site has simplified the job application and recruitment process thanks to a résumé builder already integrated into the platform. But another popular app is set to revamp the talent acquisition process – among a younger demographic, at least.

TikTok – that massive treasure trove of video content – is entering the HR tech space. The platform known for attracting Generation Z users is testing a tool that lists job openings, then directs users to a separate recruitment portal. One unique feature of the TikTok tool is how it purportedly enables applicants to send in a TikTok video résumé in place of a traditional text-only CV.

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“Employers are starting to use the platform to recruit interns or workers. HBO had more than 300 applicants for a summer internship last year using the hashtag #HBOMassummerintern,” said Kate Barney, head of HR at TikTok Global Business Solutions, as reported by The Washington Post.

Big brands and sports leagues have been invited to trial the new tool, allowing prospective talent to present their “elevator pitch” and brief work history straight from the video posting tool, according to Axios, which first broke the news. Leaders at TikTok have reportedly been inspired by how young people tend to use the platform for employment and career development purposes.

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Early this year, for example, TikTok detected a trend among users who turned to the channel to learn about résumé writing and job application tips under the hashtag #careeradvice. The topic “gained serious momentum in the first few months of 2021, growing to more than 80 million video views a day by mid-February,” TikTok said.

To content creators, TikTok is another avenue for showcasing snippets of their work – a digital portfolio of sorts. In fact, the very name TikTok has become synonymous with the concept of a short video clip that packs high production value. There’s no shortage of creative storytelling on the platform, so it’s no surprise that brands want to capitalise on the hype.

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