'We need to appreciate that candidates today have access to more information than ever before'
In today’s digitized world, branding has never been so important. An organization can quite literally make or break their reputation with employer branding – get it right and you’re a champion, slip up and it could cost you. One company that seems to have nailed their branding efforts is Centurion Asset Management – winner of HRD’s Best Employer Branding award. Speaking to HRD, Laura Salvatore, VP human capital at Centurion, she revealed how listening to employees and leading with care led to securing the industry accolade.