These startups are winning the talent war

Hypergrowth companies are not only disrupting industries – they’re also attracting top talent

These startups are winning the talent war

LinkedIn has unveiled its list of the most sought-after startups in the US and Canada – companies seven years old or younger that are attracting top talent.

“A breakthrough startup can scramble industries, alter how we work and live, and shift talent flows around the world,” said Daniel Roth, editor-in-chief at LinkedIn. “It’s no wonder that we tend to follow the fortunes of these founders and those who choose to work for them so carefully.”

A list of 50 companies in the US and 25 in Canada was created from data on the interactions of 575 million LinkedIn users. The networking site focused on four criteria: employee growth, jobseeker interest, user engagement with the company and its employees, and how well the startups pulled talent from LinkedIn’s Top Companies list.

In the US, ride-hailing service Lyft tops the list with a global headcount of more than 3,000 employees. The San Francisco-based company is known to look after the well-being of its workers, having introduced mental health benefits and training managers on how to detect distress signals from employees, LinkedIn said.

Trailing Lyft at number two is Los Angeles food and beverage company Halo Top. A team of 100 is powering the hypergrowth startup’s rise to the top as the best-selling ice cream pint in US grocery stores. One secret to keeping Halo Top employees happy: the company lets everybody work remotely.

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Over in Canada, robo-adviser Wealthsimple leads the pack. With 170 employees, the Toronto fintech company is disrupting the financial services sector by enabling investors to build their portfolios automatically at a lower cost than they would with other wealth advisers. The startup is currently managing 75,000 clients across Canada, the US and UK.

Another fintech company – Coinsquare – came it at number two on the Canadian list. Toronto’s fastest-rising startup introduces a simplified system for buying and selling digital currencies. The team behind Coinsquare has seen massive growth, increasing in size by more than 92% in one year. It is also reportedly targeting a European expansion.

Who else made the cut? Here’s a preview of the US and Canadian startups on LinkedIn’s roster:


  1. Lyft
  2. Halo Top Creamery
  3. Coinbase
  5. Bird
  6. Robinhood
  7. Ripple
  8. Glossier
  9. Aurora
  10. Rubrik


  1. Wealthsimple
  2. Coinsquare
  3. Element AI
  4. League
  5. Kira Systems
  6. TribalScale
  7. Ample Organics
  8. Ritual
  9. Loopio
  10. Flow

LinkedIn will also release its list of the top startups in other countries.

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