Jonalyn Cueto

Jonalyn Cueto

Human Resources Director Asia

Jonalyn Cueto

freelance news writer

11 years experience

Jonalyn's specialty topics

employee engagement learning and development leadership

Jonalyn Cueto is a contributor for Key Media. Her coverage spans HR, business, finance, mortgage, insurance, retirement, and employee benefits.

Jonalyn has over six years of writing experience and more than a decade in the journalism industry. Her early writing career focused on current events and lifestyle topics, collaborating with various local and international media outlets primarily as a freelancer.

She has also worked as a book editor and technical editor, editing dissertations, essays, and textbooks—experience that sharpened her attention to structure, clarity, and accuracy in complex material.

Her combined newsroom and editorial experience shapes her approach to financial and business journalism.

She holds a bachelor's degree in mass communications, majoring in journalism, and a master's degree in business administration, majoring in marketing management.

How I think about writing for this industry…

“When handling data and information, particularly complex material, I make sure to present it in a way that makes the main concept immediately clear while keeping the supporting details digestible. As a writer, I always strive to be clear, concise and precise when presenting news. My goal is not only to inform readers but also to keep them engaged throughout the story as much as possible”

Also published by

Benefits and Pensions Monitor · Mortgage Professional · Insurance Business · Canadian Occupational Safety · The Educator

Featured content from Jonalyn

Why human-centred leadership is back in focus Is AI being used as intended? Benefits and perks take on greater weight in job market, report finds

Previous experience

  • Synchrogenix Philippines — technical editor
  • Bookbright Media — freelance technical editor
  • Christian Post — freelance news writer
  • Rex Publishing — editor/proofreader

Education

  • Bachelor of Arts degree in Mass Communications, major in Journalism
  • Master's degree in Business Administration, major in Marketing Management

Read the latest stories by Jonalyn

Japan Airlines cuts CEO's pay 30% after crew alcohol breach

Chairperson and four other executives also face reductions as JAL enforces shared-leadership accountability

Japan Airlines cuts CEO's pay 30% after crew alcohol breach

Hidden AI costs threaten workforce ROI, Gartner warns CHROs

Gartner analysis reveals three hidden workforce costs that could undermine AI investment returns for HR leaders

Hidden AI costs threaten workforce ROI, Gartner warns CHROs

Singapore tightens workplace safety rules after rise in deaths

Fines for safety breaches increase; stop-work orders extended

Singapore tightens workplace safety rules after rise in deaths

Most employees still use AI at beginner level

Surveys find most workers use AI for basic tasks despite broad workplace access

Most employees still use AI at beginner level

Employers demand certifications but few young workers are pursuing them

Nine in 10 organisations now require certified skills, yet only 27% of students are actively pursuing professional credentials

Employers demand certifications but few young workers are pursuing them

Singapore workers prioritise growth and equity alongside work-life balance

Survey finds Singapore workers rank pay and growth higher than employers deliver

Singapore workers prioritise growth and equity alongside work-life balance

Study links emotional labour to higher turnover risk

Research finds emotional demands outweigh workload in driving job exits

Study links emotional labour to higher turnover risk

Unsanctioned AI use outpaces employer guidance, data shows

Workers are turning to outside AI tools as employer training and oversight fail to keep pace

Unsanctioned AI use outpaces employer guidance, data shows

Variable pay takes hold as Singapore employers hedge on wages

Shifting to performance-linked pay amid rising corporate volatility

Variable pay takes hold as Singapore employers hedge on wages

Singapore company charged in work pass fraud and kickback scheme

Falsified filings mask unauthorised wellness deployments

Singapore company charged in work pass fraud and kickback scheme