Our culture, as a company, is incredibly transparent
When it comes to promoting inclusivity, you’ll find no greater champion than Jamie Hoobanoff, founder of The Leadership Agency.
The Leadership Agency aims to connect high-end B2B clients with innovative and diverse technology companies. And, even though the Agency effuses a predominantly sales-like culture, Hoobanoff is most proud of their commitment to diversity.
The Leadership Agency also just took home an accolade at last year’s Canadian HR Awards - The HRD Readers’ Choice Award for Best Service Provider (Fewer Than 100 Employees).
“Our culture, as a company, is incredibly transparent,” she told HRD. “We operate in an industry that, unfortunately, doesn’t have a lot of transparency within it; so that’s one of our number one core values as a business. I like to think we’re also very empathetic. We’re dealing on both ends of the service we provide, and the expertise we’re ultimately providing are people – they’re candidates – so transparency is key to operational structure.”
This is a key aspect of operating in the tech space right now. Not only is technology a saturated market, but bad press has put more pressure on moral company’s like Hoobanoff’s. Fighting the good fight has become something she’s been know for.
“It’s built into the genetics of our company. We’re really disciplined and super driven, meaning we have goals and targets as with any sales-orientated company. Our credo to help our clients lead, and we’ll do whatever it takes to make that happen. It’s not just about providing a great service, or great people for the role on offer; we truly believe anything we can do help our clients built their brand is necessary.
“Overall, we know it’s all about people. From hiring the right people into a job, to recruiting the right talent into our own organization to working with the right sorts of clients and tech start-ups.”
This desire to further her organization’s diversity efforts stems from Hoobanoff’s own personal leadership style – one she aptly describes as ‘self-expressed’.
“Everyone who works with me or has ever been led by me knows that they can be fully self-expressed and really understand what’s expected of them. I’m very clear on expectations, I’m collaborative, and want people to feel comfortable enough in their day-to-day roles to push themselves. People need to be confident enough in the workplace to challenge ideas.”