Jobseekers more likely to apply for job ads that have a firm's core values, the report finds
Core values are emerging as a must-have in job advertisements as job candidates seek to be more aligned with the organisations they're applying to.
Findings from iHire's latest survey revealed that 81% of employees are more likely to apply for job postings that contain an organisation's core values.
These core values refer to the "fundamental beliefs and guiding principles" that shape organisations, including how they treat their employees, according to iHire.
"They define the company's culture and priorities, helping ensure everyone is aligned around a shared mission and expectations. Strong core values also influence hiring, leadership, and long-term business strategy," the report read.
Some of the core values that jobseekers look for in their potential employers include: integrity, respect, teamwork, growth, and honesty.
Identifying and including these core values in a job ad improves recruitment by giving candidates an immediate opportunity to understand an organisation's culture and priorities, according to the report.
It added that highlighting core values can build employer brand and show that the organisation stands for something meaningful, making it more appealing to jobseekers.
Improving retention through values
Beyond recruitment, the report also pointed out that identifying an organisation's core values can also improve retention.
The report noted that employees who resonate with an organisation's core values are also more likely to stay.
"When leaders don't abide by the core values they set forth, employee trust and morale can quickly diminish," the report read.
"Over time, this hypocrisy leads to a toxic workplace that drives turnover and makes recruiting tougher – current and potential employees want to work for organisations that practice what they preach, and they will quickly look elsewhere if they feel misled."
Sense of purpose crucial at work
The findings come as a sense of purpose emerges as a strong lever for employee satisfaction, according to separate findings from Deloitte.
The Deloitte report noted that having a sense of purpose at work is important to the overall job satisfaction and well-being of most employees, especially for younger employees.
"When values are reflected consistently in day-to-day decisions, employees are more likely to feel aligned and invested," the Deloitte report said.
Steve Flook, iHire's President and CEO, urged employers to clearly identify a set of core values and consistently put them in[to] action at every level of the organisation.
"Those who do so will build stronger cultures, earn greater employee trust, and establish work environments where everyone can thrive," Flook said in a statement.
