AI natives more selective and harder to please when it comes to the technology
AI natives in Australia have higher expectations of their employers when it comes to the technology's adoption, according to a new report from Zoom.
AI natives refer to individuals who are aged between 18 and 24, who have had early exposure to AI growing up, and are active users of the technology.
Satisfaction among Australian non-AI natives is high, with 80% of them saying they are happy with the AI tools provided by their employer.
On the other hand, just 63% of Australian AI natives are satisfied with the AI tools provided to them, the Zoom-commissioner report revealed.
Bede Hackney, Head of Zoom, ANZ, said it is crucial that employers recognise and actively listen to AI natives' higher expectations of the technology in order to fully realise the benefits of AI.
"Employee loyalty and productivity will hinge on how well and how fast organisations can evolve their AI tools and training, ensuring solutions are secure while striking the right balance between tech enablement and human connection," Hackney said in a statement.
Australia's AI adoption
The findings come amid the widespread adoption of AI, with only seven per cent of the respondents saying they are not using the technology in the workplace.
Non-AI natives are more likely to use AI for writing and editing (56%), as well as data analysis and reporting (45%), compared with their counterparts.
Just 46% of AI natives are using the technology for writing and editing, while only 34% are using it for data analysis and reporting, according to the report.
This indicates that AI natives are more selective when it comes to using the technology, which could stem from their lower satisfaction with the AI tools provided to them.
"As this growing demographic enters both the consumer market and workforce with distinct expectations shaped by AI, organisations must be prepared to evolve and deliver experiences that match these needs," Hackney said.
"Our research found AI natives are more selective with the technology and still want human connection; therefore, taking a strategic approach to AI application might be the solution, and striking the perfect balance is key."
Australia trails on AI use
Meanwhile, the report further found that the Australian workforce is still behind other markets in the Asia-Pacific region when it comes to AI adoption.
Only 39% of both Australian AI natives and non-AI natives are using AI for data analysis and reporting, down from the 48% use rate across the broader APAC region.
Just 35% of Australian AI natives and non-AI natives are also using the technology for design and content creation, lower than the 43% in APAC.
The latest Zoom-commissioned report surveyed 2,551 respondents in eight markets, including Australia, to determine their expectations about AI on employee experience in the workplace.
