Cosmetics giant launches onboarding app

New hires discover firm’s cultures, work processes, and “Insider Secrets”

Cosmetics giant launches onboarding app
Global cosmetics giant L'Oréal has launched a new smartphone app aimed at helping new hires understand and master the company’s culture.

Among other things, the free “Fit Culture App” discusses topics such as entrepreneurship, agility, networking and collaboration. The app’s objective “is to take our onboarding practices to the next level and to give each and every employee, from the moment they arrive, the keys to succeed in full alignment with company values such as multiculturalism, diversity and inclusion,” said Laurent Reich, director of international learning practice.

New hires are familiarised with the company through texts, videos, employee testimonials, as well as quizzes, games and “real-life missions.”

With a recommended duration of one month, broken down in 5 to 10 minute daily sessions, they progressively discover what the firm calls “Insider Secrets” – key events, anecdotes, company myths and legends – to earn points and eventually become “#CultureGurus.”

The app was produced in 11 languages. It was designed by the L’Oréal Culture team with 50 newcomers in over 30 countries around the world.

Firms around the world are increasingly utilising apps to support the work of its HR teams. In Singapore, OCBC Bank launched earlier this month a “comprehensive” HR app that gives employees access to an HR resource centre.

The “HR in Your Pocket” app can be used for leave applications, the tracking of employee medical and lifestyle expense reimbursement claims, internal job postings, and OCBC Bank’s people directory.

It also includes a chatbot named “Buddy” who can deliver instant responses to HR-related questions.  As “Buddy” is fully integrated with the bank’s HR system, the questions can be individualised.

More than half (55%) of HR managers in the US believe that artificial intelligence(AI)will be a regular part of HR in the next five years, according to a recent poll by CareerBuilder. majority of them also said the thought of AI in HR does not make them nervous, but only 7% believe that a robot can actually perform their role.


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