New report reveals employers' focus on revenue-driving roles
Employers in Hong Kong are anticipating cuts in HR departments and other operations functions as they focus on growing revenue-driving roles in 2026.
This is according to the latest Hong Kong Employment Outlook from KPMG China, which indicated that hiring intentions in the financial hub are increasingly targeted.
"Organisations planning to expand headcount are focusing recruitment efforts on sales and other fee‑earning roles that directly support revenue generation," the report read.
"In contrast, anticipated reductions are centred on operations and support functions – including finance, accounting, HR and administration – as employers look to improve efficiency and reshape internal processes to meet changing business needs."
These reductions are anticipated by the workforce, with 22% of all respondents expecting cuts and only 19% expecting an increase in headcount.
Among C-level respondents, 29% of them are also anticipating a decrease in headcount, the first time since 2020 where C-suite respondents were more likely than the broader workforce to expect reductions.
Another 29% of C-suite respondents said they are also expecting an increase in headcount, while just 21% are not expecting any changes this year.
"Rather than broad-based recruitment, many companies are prioritising roles that directly support revenue growth or help manage increasingly sophisticated, technology-enabled operations," said David Siew, Head of People Services, Tax, Hong Kong SAR, KPMG China, in a statement.
"As digital transformation accelerates, we are seeing a growing need for professionals who can bridge business strategy, technology, and operational delivery."
Employees also prioritising stability
The softening hiring intentions come as employees also seek stability in their careers.
According to the report, only 21% of the respondents plan to actively seek a new employer in 2026, down from 28% in the second half of 2025.
Salary expectations are also easing, with 26% of the respondents not expecting any change and 34% expecting an increase between three and five per cent.
"Employees are approaching career decisions more thoughtfully, prioritising stability, meaningful work, and steady progression rather than rapid job changes," said Gabriel Ho, Director, People Services, KPMG China, in a statement.
"Organisations that invest in learning and development, digital capabilities, and career versatility will be better positioned to attract and retain talent in an increasingly competitive environment."
