AIA Malaysia seals deal for 'end-to-end' mental health support

It aims to address the 'mental health coverage gaps' in insurance policies

AIA Malaysia seals deal for 'end-to-end' mental health support

Digital mental health platform ThoughtFull and insurance company AIA Malaysia have joined forced to offer mental health support for employees in a collaboration hailed as the first-ever in the region. Under the agreement, AIA Malaysia will be able to include ThoughtFull's end-to-end mental health care support in its Corporate Solutions portfolio for corporate customers. This means organisations that are customers of the insurance provider will be able to provide their employees "seamless access" the ThoughFull's digital mental health support anytime, anywhere.

"Together, both ThoughtFull and AIA will deliver improved stress, anxiety, and depression management to corporate policyholders and their employees, unlocking new avenues for users to proactively engage with their mental health," read ThoughtFull's media release.

Joan Low, founder and chief executive officer of ThoughtFull, said the partnership with AIA Malaysia aims to address the "mental health coverage gaps" when it comes to policies offered by insurance companies.

"This coverage gap, and consequently, the inherent costs of seeking mental health and well-being services have been a barrier to access for many," said Low in a statement. "ThoughtFull is thus thrilled to partner with AIA, who has always been at the forefront of innovation, to address these mental health coverage gaps in the region and make end-to-end care even more accessible to all."

Read more: Malaysia leads Asia in this key HR issue

Tung Hsiao Ley, chief corporate solutions officer of AIA Malaysia, also expressed excitement over the insurance provider's agreement with ThoughtFull.

"We've long been advocates of the importance of mental health in the workplace and we believe that it should be given just as much priority as we do to physical health. Which is why we are really excited to partner with ThoughtFull to bring new and innovative mental health services to our corporate clients and their employees, under our WorkWell with AIA proposition."

According to Ley, the decision to partner with ThoughtFull was an "easy one," citing their company's experience with the digital mental health platform.

"Having experienced their services ourselves since the start of the pandemic, we saw first-hand the benefits that they had brought to our own employees through their genuine and seamless approach," said the executive.

"As one of the country's largest employee benefits providers, we are optimistic of the positive change this partnership will bring to our ongoing efforts of enabling a healthier, happier and more productive workforce in Malaysia."

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