The company is supporting women's personal and career development in an epic way
Samsung India marked International Women's Day (IWD) on Tuesday by opening a mobile store crewed by entirely women in the city of Ahmedabad. From the store manager, Samsung Experience Consultants, to the Galaxy Consultants, the employees of Samsung's "first-of-a-kind" outlet are all women.
These employees are not only trained extensively on the company's well-known Galaxy devices, but also on customer service, sales, financial management, stock planning, and consumer safety protocols, according to the company's media release.
Ken Kang, president and chief executive officer of Samsung Southwest Asia, expressed in a statement his excitement in opening the mobile store.
"We are very excited to set up the first all-women mobile store and are confident about the new possibilities and milestones this incredible team is set to achieve, in keeping with our values of people, excellence and co-prosperity. We are committed to growing the number of women in our workforce and nurturing the next generation of women leaders across the company," Kang said.
According to Samsung, it recognises how women are integral contributors to the company's growth as an organisation, and by providing them new opportunities, they are given a platform to "pave their own path for a brighter future."
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To further support women in their career and personal developments, Samsung also kickstarted an Employee Resource Group called WiSE or Women in Samsung Electronics.
In the international arena, the tech giant said it organised a global campaign among its staff, encouraging them to submit photos making the IWD'22 official pose as an expression of solidarity.
A special IWD day video was also prepared by Samsung featuring female employees "going about their lives and routines and sharing their support for the IWD cause."
"We at Samsung will continue to work hard to guide our female employees to find the roles that befit their strengths and capabilities, and help them achieve their career goals," said Jong-Hee Han, vice chairman and CEO at Samsung Electronics' DX Division. "We will increase our support for our future female leaders through a range of diverse mentoring and networking programmes."
The theme for this year's International Women's Day is #BreakTheBias, which seeks to image a "gender equal world" that is "diverse, equitable, and inclusive."
