Zuckerberg is personally involved in developing his AI twin, according to reports
Meta is working on an artificial intelligence version of Mark Zuckerberg aimed at making employees feel more connected with the tech giant's CEO and founder.
The Financial Times, citing various people familiar with the matter, reported that Zuckerberg is personally involved in training and testing his animated AI, which is still at an early stage.
This AI character is being trained on Zuckerberg's mannerisms, tone, publicly available statements, as well as his own recent thinking on company strategies.
According to the report, the goal of the project is to help employees feel more connected with the Meta CEO through interactions, such as conversations and feedback, with the AI character.
Zuckerberg's AI character is under Meta's recently reported plans to develop photorealistic, AI-powered 3D characters that users can interact with in real time.
It also follows Zuckerberg's recent commitment to invest in AI-native tools, which the CEO said would help individual employees "get more done."
"I think 2026 is going to be the year that AI starts to dramatically change the way that we work," Zuckerberg told employees in January.
This is not the first time that a CEO has been "cloned" with an AI version of themselves.
Uber CEO Dara Khosrowshahi revealed earlier this year that his employees have built a "Dara AI" which they use to prepare for high-stakes presentations.
"They basically make their presentation to the Dara AI as a prep for making a presentation to me," Khosrowshahi said. "Because you can imagine, by the time something comes to me, there's been a prep and a meeting, and the slide deck has been beautifully honed. So they have Dara AI to tune their prep."
These reports come in the wake of mounting fears of AI replacing employees, even in the boardroom.
Data from edX and Workplace Intelligence in 2023 found that 47% of the C-suite believe that most or all of the CEO role should be replaced by AI. Even among the report's CEO respondents, 49% also believe that most or all of their role should be completely automated.
