Company ‘clones’ employees using AI

'AI twins' introduced to aid employees in real life

Company ‘clones’ employees using AI

Consulting firm Jet BI has digitally replicated its employees to make so-called "AI twins" to aid their real-life counterparts at work.

These AI twins mirror the personalities of the person they replicate, according to Jet BI, which unveiled the digital avatars of their team leaders and experts on its website.

"The implementation of AI twins opens up exciting opportunities for the whole new level of personalization and interactive user experience for business needs like sales, service, HR," said Andrey Bosak, Jet BI co-founder, in a statement.

According to the consulting firm, these AI twins are equipped to field inquiries about the company's services and products, as well as offer expert advice while collecting the conversation details for further elaboration by their team.

"With these digital clones, we can offer enhanced support and consultancy services to our clients, bringing unique personality branding and communication capabilities to serve our customers more efficiently," Bosak said.

The digital cloning process was carried out by Eternity.AC, which collected data to mirror key traits, personality nuances, dialogue tendencies, as well as professional knowledge of the employees. It captures the user's unique voice and appearance to develop a life-life 3D avatar that "talks and behaves like a person," according to Jet BI's media release.

Employee replacement?

The AI twins come amid various concerns of the rapidly developing technology replacing employees at work. In Hollywood, there are concerns at AI-generated deep fakes could replace actors, according to CNBC.

But in Jet BI's case, the firm assured that employees with AI twins have complete control and authority over their digital counterparts, including their deactivation.

"Unlike the scenarios that sparked backlash, those who create AI twins with grant explicit permission for their virtual 'employment,' maintaining authority to deactivate them," the firm said in its release.

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