Lighter Side: Heineken’s hilarious hiring campaign

The Dutch brewery showed their sense of humour in an outlandish hiring campaign…

Lighter Side: Heineken’s hilarious hiring campaign
Sitting through hours of interviews is a repetitive process and when you’ve got the very best recruits vying for a spot on the team it can be hard to discern which one wins – that’s why Heineken decided to do things a little differently…

The Dutch brewing company received a staggering 1,734 applications for an intern position on its event and sponsorship marketing team but rather than grilling candidates in a conventional interview, the organization decided to push the potential new employees out of their comfort zone.

In a recruitment campaign dubbed “The Candidate,” Heineken staged a series of bizarre events during each applicant’s interview, while secretly filming their responses.  This is the final product:
 

Free newsletter

Our daily newsletter is FREE and keeps you up-to-date with the world of HR. Please complete the form below and click on subscribe for daily newsletters from HRD America.

Recent articles & video

HRD launches game-changing website redesign

What is the secret to a killer recruitment strategy?

How to foster a digital workplace culture

IWD: Is advocacy the answer to the gender gap?

Most Read Articles

HRD launches game-changing website redesign