The tech giant’s failed attempt to “celebrate women” perfectly illustrates an ongoing problem pervading the industry
“Wait, is that real? It has got to be satire. They can’t be that stupid. Can they?” – Those are the words of one shocked Twitter user who came across Google’s failed attempt at “celebrating women.”
The tech giant – along with other industry big hitters – is known for having a predominantly male workforce and while the company has invested heavily in improving the current status quo, Google’s latest attempt was somewhat of a misjudgement.
To promote its current “Women in Computing” campaign, Google tweeted a blogpost about Yossi Matias – an engineer who is “passionate about supporting women in tech.”