New Zealand’s most attractive employers

Successful companies are those with policies for flexible working and a positive workplace culture

New Zealand’s most attractive employers

Air New Zealand has been named New Zealand’s Most Attractive Employer in the annual Randstad Employer Brand Research for the third consecutive year.

The airline was recognised for its financial health, use of the latest technology and strong reputation. New Zealanders also perceived the company as having attractive salary and benefits and a pleasant work atmosphere.

Air New Zealand’s CEO Christopher Luxon said the company is thrilled to be recognised again in 2019.

“It’s an indicator that we continue to create a work environment where our employees can thrive, and this is clearly being recognised outside of Air New Zealand as well,” he said.

“While our operation could technically be replicated anywhere in the world, it is our people that set us apart and we continue to work hard to boost the diversity and inclusion culture within our business.”

Public sector organisations also performed well, with the Department of Conservation (DOC) taking out second place and New Zealand Customs Service coming in third - its first time in the top three.

DOC was acknowledged for giving back to society, interesting job content and having a good reputation, while NZ Customs was recognised for being financially healthy, providing job security and using the latest technologies.

Moreover, early education was perceived as being the most attractive industry sector, followed by tertiary education in second place and professional services in third. 

Job security was the number one employee value attracting Kiwis when it came to early education, followed by strong reputation and being financially healthy.

The research also reveals what Kiwi employees most desire when it comes to looking for an employer.  The values that were seen as the most attractive to employees in 2019 included: attractive salary and benefits (1) work-life balance (2) and pleasant work atmosphere (3). 

The need for work-life balance and a pleasant work atmosphere were in the top five reasons people stay with their employer. 

Katherine Swan, Country Director of Randstad New Zealand, said this year we are seeing more Kiwis seek workplace wellbeing.

“Candidates are more likely to consider those companies that offer a pleasant work atmosphere than ever before,” said Swan.

“Successful companies will be those that put in place policies for flexible working and build a positive workplace culture.”

Swan added that it’s important for employers to consider what New Zealanders deem important from the place they call ‘work’ and “whether change is needed to attract and retain employees”.

“That said, it’s also key that companies present a true image of who they are and commit to it.”

New Zealand’s Top 20 Most Attractive Employers 2019

1. Air New Zealand (same position)

11. The University of Auckland (new to Top 20)

2. Department of Conservation (same position)

12. St. John New Zealand (new to Top 20)

3. New Zealand Customs Service (up seven places)

13. Royal New Zealand Air Force (new to Top 20)

4. TVNZ (up one place)

14. Flight Centre New Zealand (down four places)

5. Ministry of Business, Innovation & Employment (down two places)

15. Coca Cola Amatil (down four places)

6. Lion (new to Top 20)

16. Kiwibank (new to Top 20)

7. Green Cross Health (new to Top 20)

17. House of Travel (down eleven places)

8. Statistics New Zealand (new to Top 20)

18. AUT University (down ten places)

9. Helloworld Group (new to Top 20)

19. UNITEC Institute of Technology (new to Top 20)

10. University of Waikato (new to Top 20)

20. BestStart (new to Top 20)


What New Zealand Workers Are Seeking From Work 2019

1. Attractive salary and benefits: 54%

6. Strong management: 36%

2. Work-life balance: 53%

7. Career progression: 35%

3. Job security: 43%

8. Flexible arrangements: 30%

4. Pleasant work atmosphere: 42%

9. Financially healthy: 24%

5. Good training: 38%

10. Location: 24%


New Zealand’s Top 10 Most Attractive Industries Awarded by Randstad in 2019

Early Education

Tertiary Education

Professional Services

Public Sector



Information Technology & Telecommunications

Wholesale & Retail Trade

Transport & Logistics

Community Services

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