New poll reveals widespread social media checks by recruiters during hiring
Employers across Australia have admitted to ruling out jobseekers based on what they post on social media, prompting a reminder from an expert over social media checks in hiring.
A new survey from Indeed revealed that 77% of recruiters are reviewing a candidate's social media accounts during the hiring process, with 96% saying they would reject an applicant based on what they post there.
In fact, 68% of recruiters have admitted that they have rejected a job application because of a candidate's online profile.
Among the reasons are inappropriate content posted online, perceived dishonesty, or posts that raise a question about a candidate's judgement.
Use of social media checks
Sally McKibbin, Career Expert at Indeed, said the findings indicate how common it is for recruiters to go to a candidate's social media accounts to learn more about them.
According to recruiters, social media checks are used to get a clearer sense of the candidate's personality and values, as well as verify their claims in their applications.
Culture fit is also a factor, as some female recruiters admitted that they are likely to reject candidates who present hostile or combative online behaviour.
"When screening candidates, it's important recruiters approach social media checks with caution," McKibbin warned.
"Posts can easily be taken out of context and someone's online presence may not be a true representation of who they are. Social media checks should not be a substitute for a structured and fair hiring process."
Social media checks cut Gen Zs
Gen Z candidates have been the most heavily impacted, according to the report, with 26% of them having already been rejected for a role because of them.
This is much higher than the share of Millennials (10%) and Gen X and Boomers (1%) who have been rejected after social media checks.
"While most Gen Z job seekers are aware of potential social media scrutiny by recruiters, many underestimate its impact, and Indeed’s findings show this could be costing them jobs," McKibbin said.
"To be risk averse, job seekers should review their online presence for its professional tone when looking for work. And if in doubt, switch their profiles to private."
