In September 2016, SEEK launched its ‘SEEKcess’ program, a 12-month coaching program that targets all of its 170+ people leaders, including the executive team. The ultimate goal behind this ‘SEEKcess’ initiative is to cultivate “a richer coaching and feedback culture for its people, to further strengthen employee motivation, engagement and performance and help the company achieve its strategic purpose”. The program combines theory, discussion, reflection, peer coaching, skills practice and action planning, all of which are needed to create sustainable behavioural change and achieve the cultural shift. The results were indeed a success, as employees have begun engaging in more meaningful coaching and feedback conversations, and the leaders have developed stronger peer relationships among themselves. 94% of participants found the workshop content valuable for their leadership work, with an overall Net Promoter Score of 9 out of 10.