One of the key initiatives the team introduced in 2016 was a new onboarding process that uses the latest mobile onboarding technology, enboarder. The whole process begins 30 days prior to the employee joining the company, all the way until the end of their first year of employment. To help employees see the company’s willingness to invest in them and how they value innovation, the team introduced another initiative called the oOh! Future Thinking Award, a learning scholarship program for the company’s brightest thinkers, which includes mentoring by a member of the oOh! senior management team, a content generation training program, and tickets to South by Southwest, an annual conglomerate of film, interactive media and music festivals and conferences in Austin, Texas.