Banking & finance

ING Direct began their Employment Brand journey in late 2015 by reaching out to their employees and asking what being part of the company meant to them; the HR team received a good amount of positive feedback. But the team didn’t stop there; instead, they went on to organise activities that they hope will further enhance their Employee Value Proposition (EVP). In 2016, the team led a creativity brainstorming session for staff across business units to come up with more novel ways of engagement. They also appointed six People Promise Ambassadors to serve as role models, especially for future candidates. The ambassadors’ personal career stories were then developed and shared within and outside the company. Their EVP focus was further emphasised at the company’s annual experiential event for employees, WOW. The team arranged posters, signs and activities in the office that revolved around the theme of achieving full potential.