Hot innovation area: Recruitment

Asciano’s HR team has focused on recruitment: the Pacific National Division’s ‘Time for New Shoes’ campaign was a new, innovative and creative recruitment approach delivered through social media. A total of 633 people applied for freight team member roles, and based on video profiles 80 people were chosen to participate in a half-day assessment, including interviews, group activities and manual dexterity testing. Following pre-employment screening, 14 people were selected: eight women and six men. In a business that would normally struggle to achieve 10% female representation, this was hailed as an overwhelming success. And there’s follow-through too: the WILpower Management Cadetship is an accelerated development pathway for female cadets.