Employer of Choice 2017

Employer of Choice 2017

When a fresh high-performing graduate emerges bright-eyed into the business world and is presented with three employment offers, all from reputable organisations, what makes them pick one over the other? Or in a related but different scenario, why do some organisations benefit from consistently high engagement rates year after year? There is, of course, no one answer – but a reputation as an Employer of Choice can help.

The relationship between employee and employer is undergoing more change today than it has since perhaps the Industrial Revolution. Business models and sociodemographics are being forced to shift, and sadly many organisations are not keeping up. As Mercer’s 2017 Global Talent Trends Study suggests, “organisations are still taking an evolutionary approach to their talent strategies in the face of revolutionary changes”.

The survey found that “while job responsibilities, pay, and promotion are fundamentals” it’s how we work that needs to keep pace – and that means access to the right technology and workplace flexibility.

Over the following pages, HRD, supported by our partner Maxxia, proudly presents a handful of companies that are leading the way.

We’ve posed a range of questions to employees, asking about everything from their satisfaction with current remuneration through to L&D opportunities within their organisations. Importantly, these awards were voted on not by HR professionals themselves but by the people within their organisations.

Those companies that achieved the highest average scores from employees are acknowledged as ‘top performers’ in each subcategory. The cream of the crop are the Employer of Choice winners. Gold, Silver and Bronze awards have been given to those employers in our three size categories who are truly going above and beyond. This year it was great to see some stars returning from previous years, as well as many new entries to the list. Read on to see why they came out on top.

Maxxia is proud to again partner with HRD for the 2017 Employer of Choice Awards.

We are privileged at Maxxia to work with more than 1,000 organisations across all sectors and all sizes, providing salary packaging, novated leasing and other benefits to their employees. As a leading provider of best-in-class employee benefits programs, we understand the importance of attracting and retaining staff in today’s competitive employment environment.

It is increasingly clear that employee engagement is a key element of business success, and being an Employer of Choice is critical. The best organisations go above and beyond for their people to develop progressive cultures, environments and relationships.

With the volume of information out there these days, people are in a better position than ever to compare organisations and have the highest expectations of their employers. Without a doubt those organisations with employee accolades have an advantage, but people won’t accept just a recommendation.

The HRD Employer of Choice Awards is a cut above, thanks to being based on the nominations of your own employees. Receiving a nomination is an honour in itself, as it positions you alongside other outstanding organisations that have proven themselves to genuinely prioritise their staff.

Winning a commendation as signifi cant as an HRD Employer of Choice Award is truly prestigious, but any organisation that is recognised with a nomination can be assured that they have truly established their excellence as an employer. It’s the ultimate affirmation that you’re among the very best.

 Ron Steiner 
 Group executive
 customer relations,


Date of survey: March–April 2017
Method: Online survey
Number of respondents: 2,526 employees from 188 companies

Employer of Choice status was determined by averaging employee scores given to a range of statements. Scores ranged from 1 (strongly disagree) to 5 (strongly agree) for the following questions/statements:
• My employer provides satisfactory remuneration
• My employer provides sufficient opportunities for training and professional development
• My employer offers a clear career progression path for all employees
• My employer has a strong commitment to promoting diversity and inclusion in the workplace
• My employer provides access to the technology and resources I need to do my job effectively
• My employer encourages effective communication at all levels of the organisation
• My employer demonstrates effective leadership
• My employer offers flexible work practices to help me achieve work-life balance
• My employer supports my health and wellbeing
• My employer offers sufficient reward and recognition initiatives