In today's working world, people want to be empowered, make an impact and have an open dialog with their CEO. Ben Gould asks if corporate communication channels are keeping up
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In today's working world, people want to be empowered, make an impact and have an open dialog with their CEO. Ben Gould asks if corporate communication channels are keeping up
Today, the way we work is evolving to become faster, mobile and more complex. The workforce is becoming increasingly agile, whilst teams and staff are often spread out across the country. More than ever, human resources professionals need to get the right messages to their employees, in a relevant and consumable way.
The goal of any employee engagement plan should be to improve satisfaction, productivity and reduce attrition rates. Effective employee engagement is when an organisation can empower their employees to share their voice, with confidence and authenticity. The power of communication lies in keeping your audience involved in the evolution of the message and how it’s delivered, because it is their interaction and interest that will mean the difference between communication that goes nowhere and communication that can motivate entire workforces.
The workforce is changing – by 2020, in just three years, 50% of the workforce will be millennials. In this new world people want to be empowered, make an impact and have an open dialog with their CEO. One of the key challenges for organisations today is keeping up with ways to reach and engage employees who are not using traditional communication means like email. For many organisations, being able to communicate quickly and effectively with teams in multiple locations, or with employees who work remotely, is often also a challenge.
It is clear that there is a growing desire from HR leaders to embrace the migration towards the digital workforce in sharing communications across an organisation. That means adopting a mobile-first strategy. In Australia, smartphone ownership has risen to 84%*. Utilising mobile to engage employees with relevant content and company announcements should be an important factor when organisations want to connect with the next generation in today’s modern workforce.
The rise of social media also plays a role; it has made communication something of a global obsession and is changing the way we interact – both in our personal as well as professional lives. In fact today, we are seeing social media play a growing role in connecting employees within organisations.
Social media platforms have a large role to play in the future of employee engagement and internal communications. It’s for this very reason why, at Facebook last year, we launched Workplace by Facebook in recognition of this trend.
There are over 11 million daily active users in Australia on Facebook and 10 million of these active on mobile each day, making a platform such as Workplace a key contender in transforming the way companies communicate. We’re already working with organisations like Coca-Cola Amatil, who are using Workplace, which is a mobile-ready platform, to connect their employees and empower them to share their voice every day, no matter their preferred device or location – whether that is in the office or remote.
With convenient mobile and familiar technology, organisations can reduce communications barriers and build an open environment where transparency and knowledge can make people feel connected and giving individuals accountability beyond what they do today in the workplace.
About the author
Ben Gould is the Enterprise Growth Manager Australia and New Zealand, Workplace by Facebook
*http://landing.deloitte.com.au/rs/761-IBL-328/images/tmt-mobile-consumer-2016-final-report-101116.pdf
Today, the way we work is evolving to become faster, mobile and more complex. The workforce is becoming increasingly agile, whilst teams and staff are often spread out across the country. More than ever, human resources professionals need to get the right messages to their employees, in a relevant and consumable way.
The goal of any employee engagement plan should be to improve satisfaction, productivity and reduce attrition rates. Effective employee engagement is when an organisation can empower their employees to share their voice, with confidence and authenticity. The power of communication lies in keeping your audience involved in the evolution of the message and how it’s delivered, because it is their interaction and interest that will mean the difference between communication that goes nowhere and communication that can motivate entire workforces.
The workforce is changing – by 2020, in just three years, 50% of the workforce will be millennials. In this new world people want to be empowered, make an impact and have an open dialog with their CEO. One of the key challenges for organisations today is keeping up with ways to reach and engage employees who are not using traditional communication means like email. For many organisations, being able to communicate quickly and effectively with teams in multiple locations, or with employees who work remotely, is often also a challenge.
It is clear that there is a growing desire from HR leaders to embrace the migration towards the digital workforce in sharing communications across an organisation. That means adopting a mobile-first strategy. In Australia, smartphone ownership has risen to 84%*. Utilising mobile to engage employees with relevant content and company announcements should be an important factor when organisations want to connect with the next generation in today’s modern workforce.
The rise of social media also plays a role; it has made communication something of a global obsession and is changing the way we interact – both in our personal as well as professional lives. In fact today, we are seeing social media play a growing role in connecting employees within organisations.
Social media platforms have a large role to play in the future of employee engagement and internal communications. It’s for this very reason why, at Facebook last year, we launched Workplace by Facebook in recognition of this trend.
There are over 11 million daily active users in Australia on Facebook and 10 million of these active on mobile each day, making a platform such as Workplace a key contender in transforming the way companies communicate. We’re already working with organisations like Coca-Cola Amatil, who are using Workplace, which is a mobile-ready platform, to connect their employees and empower them to share their voice every day, no matter their preferred device or location – whether that is in the office or remote.
With convenient mobile and familiar technology, organisations can reduce communications barriers and build an open environment where transparency and knowledge can make people feel connected and giving individuals accountability beyond what they do today in the workplace.
About the author
Ben Gould is the Enterprise Growth Manager Australia and New Zealand, Workplace by Facebook
*http://landing.deloitte.com.au/rs/761-IBL-328/images/tmt-mobile-consumer-2016-final-report-101116.pdf
