A new kind of workplace promiscuity

by HCA10 Oct 2011
In the mining, resources and construction sectors, companies need to be wary of the roving eye of their employees, new research has revealed.
Western Australian firm Marketforce has released a sneak peak of their findings from an Australia wide survey, The Crib Report: Employer Branding within the Resource and Construction Industries, and the results revealed that 64% of employees are on the lookout for a better offer.
 With labour shortages permeating the industry, how will the mining, resources and construction sectors attract and retain employees without getting caught in a price war?
In September, global consultancy firm Mercer found that the Australian cross-industry average for workers seriously considering leaving their employers fell at 40%; it’s now clear the mining boom has a workforce of disengaged employees.
However, after collating the views of more than 600 respondents from the biggest names in the resources and construction sectors, it was found that employee satisfaction often comes back to working conditions such as hours and employer flexibility, as well as other  benefits beyond the pay package.
Marketforce director of strategy, Nicole Walton, said “the results clearly show companies have an opportunity to attract and retain employees through more than just money.”
She said for companies to mitigate the risk of a price war, employers need to focus on establishing the right package of factors which would make them stand out from their competitors.
Walton added the “game-winning advantage” lies in improving company reputation, conditions and benefits and building a stronger employer brand. Much like a jilted lover might try and woo their philandering partner back with self-improvement and new perfume.
But there is no denying, if the new mistress is loaded, the wife is done for. More than half of those surveyed identified remuneration as their key motivator.

Marketforce will release the full results of its national survey later this week.




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