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Why HR needs to think like the CMO

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HC Online | 11 Aug 2014, 10:06 AM Agree 0
Is a lack of marketing ability holding HR back? One expert says it’s time for HR to learn from the chief marketing officer.
  • Nick Corcodilos | 12 Aug 2014, 04:30 AM Agree 0
    I think what HR needs to do, before it starts marketing, is getting the basics right. HR is already so data-bound and process-bound that it's buried in what it believes is "science." Get good at the art, then we can talk about learning about data. HR has not earned a seat at the table.
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